FIREBAUGH, CA - We just got word of the newest Marketing Director stepping in to drive program growth for a dynamic alliance. After Westside Produce and Classic Fruit Company announced a strategic partnership to bolster their year-round melon offerings, the industry force has tapped Tara Monreal to lead its branding and marketing efforts as Marketing Director.

“It’s vital we continue building the alliance’s brand and communicate it to customers in order to express how being able to provide an uninterrupted supply of fresh melons to them all year long,” commented Monreal. “This alliance is a pioneer in the melon industry, and I am thrilled to help tell that story and build those relationships with our partners.”

Monreal’s depth of marketing and communications experience makes her an ideal fit for the newly created role. As Marketing Director, she will take the lead on all marketing activities including branding and positioning, and providing support to the sales team in business development and customer service, a press release explained.

Monreal’s most recent role was with The Walt Disney Company, where she worked for their International Communications segment with a background in market research.

“Tara’s knowledge and experience in the marketing space is broad,” noted Garrett Patricio, President of Westside Produce. “She’s bringing new ideas to the table and asks questions we’ve never asked ourselves. Her robust understanding of key marketing concepts has invigorated our sales team to reach beyond their comfort zone, and this fresh perspective will deliver better value to our customers and ultimately the strategic direction of the alliance.”

Together, Westside Produce and Classic Fruit look forward to continued growth and success after forging a strategic alliance earlier this year with the goal of providing melons to customers 52 weeks a year.

“Our alliance brings us together as well-established melon producer/shippers with objectives of growing consistent quality melons, utilizing food safety and product traceability protocols, and practicing social/environmental sustainability efforts,” stated Paul Raggio, President of Classic Fruit. “Now that we have melons available for shipment year-round, the addition of Tara as Marketing Director will help us consistently provide a united message to customers as well as generate opportunity for how the Alliance may be better able to serve them in the future.”

Cheers to Tara Monreal on her newest role, and to the impending growth of this melon program!

Westside Produce Classic Fruit Company