PLANT CITY, FL - Wish Farms is championing this campaign for the third year in a row. The $10,000 charitable, give-back consumer campaign, “Pick-A-Berry, Pick-A-Cause” will be divided among three organizations: Brighter Bites, Redlands Christian Migrant Association (RCMA), and Tunnel to Towers.

“This campaign has been a resounding success over the last couple of years. Not only have we expanded our audience with 30,000+ new Berry Lover email signups, but we are also bringing awareness to great causes to spread the ‘Feel Good’ message that is so important to our company,” remarked Director of Marketing Amber Maloney. “We are very excited to see how much this year builds on our past success!”

The sweepstakes went live on August 19 and will last until September 30. In the first two years combined, the campaign achieved nearly 1 million views and 400,000 entries.

Here’s a brief breakdown of each organization and its objectives:

• Brighter Bites utilizes reliable access to fruits and vegetables, nutrition education, and consistent exposure to recipes and messages that feature fresh food. Since 2012, Brighter Bites has provided over 65 million pounds of produce and millions of nutrition education materials to more than one million individuals
• Redlands Christian Migrant Association (RCMA), has been serving migrant farm workers and rural, low-income communities since 1965. Today, they serve nearly 6,500+ children in more than 66 centers throughout Florida
• Tunnel to Towers provides mortgage-free homes to Gold Star and fallen first responder families with young children, builds specially adapted smart homes for catastrophically injured veterans and first responders, and provides housing and services to homeless veterans

We welcome news of this charitable nature and look forward to hearing more from this endeavor!