MIAMI, FL - Super Bowl Sunday is quickly approaching, and retailers with WP Produce’s Desbry brand on the shelf already have a promotional leg up on competitors. Serving as a point of differentiation in a green sea that typically offers only one variety, Desbry’s Tropical Avocados are sure to be a touchdown on game day.

“In expanding the avocado category, retailers open the produce aisle to more sales opportunities,” said Chris Gonzalez, Vice President of Sales. “Right now, most retailers only offer their customers one choice when it comes to avocados. By offering consumers another choice to try in this popular produce category, our retail partners become more valuable to their shoppers, especially surrounding events like the Big Game.”

Now is the ideal time to grow the avocado category at retail with a different kind of fruit while affinity and interest are high. On top of releasing exclusive recipes, Desbry will be partnering with The Produce Moms to garner awareness leading up to the Super Bowl. And, as one of the top grower-shippers of Tropical Avocados, Desbry is one brand that should be on every grocers’ radar.

“Desbry grows our Tropical Avocados throughout four different regions in the Dominican Republic as well as Florida,” Chris continued. “We now have promotable volumes available, so retailers can offer various types of pack sizes while taking advantage of our merchandising solutions with branded bins and two-count poly-mesh bags that protect the fruit.”

The Big Game warrants equal flavor, and Desbry’s Tropical Avocados are often two to three times the size of traditional Hass avocados. These specialty products are excellent for recipes such as ceviches, salads, or sliced on top of a burger, meaning retailers have plenty of opportunities to get creative in terms of cross-merchandising.

WP Produce is offering 8-, 9-, 10-, and 12-count packs for its retail partners; its double-layered boxes are available in 16, 18, 20, and 24 counts; and the 25-lb carton features two-count poly mesh bags.

Don’t miss out on this exciting opportunity to wow consumers ahead of the Big Game!

WP Produce