NEW KENSINGTON, PA – Yerecic Label is launching a new label design that utilizes both the outside and the inside of a clamshell or bag to maximize product visibility and increase consumer messaging space.

“One of the biggest trends we see in produce packaging right now is transparency,” said Kristin Yerecic, Marketing Manager. “BackFlip!™ combines the benefits of a clear label while taking full advantage of both sides to communicate to consumers.”

BackFlip!™, the new label construction, gives suppliers the ability to utilize the inside of the packaging to display additional messaging, such as recipes, storage tips, or photography featuring finished dishes.

Full color text and graphics can be added to the back of the label without additional material cost or covering the product, according to a press release.

Art Yerecic, President, said that BackFlip!™ takes consumer messaging in produce to the next level. 

“One of the least utilized areas of the produce clamshell, the inside, is now an additional billboard for your product.”

You can request a free sample of this innovative new label design by clicking here, which directs you to the Yerecic Label website.

Yerecic Label