BOISE, ID - Albertsons is tackling online accessibility to fresh produce and beyond, announcing an initiative to make both desktop and mobile grocery shopping easier for customers with disabilities.

“Ensuring a great shopping experience for all customers is one of our highest priorities, which includes ongoing web and mobile app accessibility enhancements to provide access to customers of all abilities,” said Ramiya Iyer, Group Vice President, Information Technology.

The retailer collaborated with several visually impaired customers of the company's family of grocery stores, including Safeway, in a process known as ‘Structured Negotiation,’ according to a press release.

Albertsons noted positive feedback from customers on both sides of the country.

“I congratulate Albertsons Cos. for recognizing the needs of all of its customers including customers like me who have visual impairments,” Judy Dixon, a Safeway shopper in Virginia, said in the release. “The changes announced today will make it easier for us to shop with convenience and efficiency.”

The enhancements include significant enhancements to its online shopping websites and mobile applications to improve accessibility, striving to conform to the Web Content Accessibility Guidelines (WCAG) version 2.0 Level AA. The investment comes as news sources report major competitors like Amazon are struggling in the e-commerce online grocery realm. Will this move cultivate a loyal following that could give Albertsons an e-commerce edge? AndNowUKnow will report the latest.

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