SAN DIEGO, CA - “Know your value.” While important for any individual embarking on a career path, this advice holds particularly valuable to women joining the fresh produce and floral industries, making it an easy choice for the theme of this year’s Center for Growing Talent by PMA’s Women’s Fresh Perspectives Conference. From April 17th through the 19th, women from throughout the industry will descend upon Loews Coronado Bay Resort in San Diego, CA, to immerse themselves in a conference that promises to help women draw upon their strengths.

“We are so excited with this year’s conference theme – Knowing Your Value,” explains Margi Prueitt, Senior Vice President & Executive Director of Center for Growing Talent by PMA. “It communicates the ultimate benefit women attending will receive. The program tracks will help women target the sessions best suited for their career level and the general sessions will inspire them. Registration is ahead of this time last year, so don’t wait!”

Click the image below to go straight to the registration page.

The Women’s Fresh Perspectives Conference is developed specifically for women in the produce and floral industry regardless of their career stage, and has as its vision to cultivate the potential of women in the workplace. The conference sessions are designed to sharpen attendees’ business acumen and help develop their leadership potential in a unique and gender-focused way.

The lineup of speakers boasts an impressive list of women from all sectors of the business and educational worlds, including Keynote Speaker, Sherron S. Watkins, the Former Enron Vice President for Corporate Development that blew the whistle on the scandal. In an insightful address, attendees can expect Watkins to deliver what exactly made her decide to speak up about those infamous accounting irregularities at Enron, and how she felt about company Founder Ken Lay’s response to her information.

The host of other world-class speakers that are offering their insights to the event include:

• Stacy Blake-Beard, Professor of Management at the Simmons School of Management
• Deborrah Himsel, President, Himsel and Associates & Adjunct Faculty Thunderbird School of Global Management
• Sally Hogshead, Sally is the Chief Fascination Officer of Fascinate, Inc.
• Dr. Gloria Mayfield Banks, internationally renowned motivational success strategist
• DeDe Murcer Moffett, a.k.a. “The SNAP Out of It Woman,” peak performance and personal development author, speaker, and executive coach
• Lisa Ordóñez, Vice Dean & The McClelland Professor Department of Management & Organizations Department of Marketing, University of Arizona
• Sherrin Ross Ingram, Chief Executive Officer of the International Center for Strategic Planning
• Mary Shapiro, Adjunct Professor, Simmons School of Management
• Marilyn Sherman, CSP and Front Row Leadership Expert

As Margi noted, registration is ahead of last year, so don’t wait until the last minute! Register now at the program’s website here, and get ready to soak in all the value of this one-of-a-kind women’s conference experience.

Women's Fresh Perspectives