MEXICO - Putting avocados front and center is Avocados From Mexico’s primary goal. The company is doing just that with its latest initiative, naming Chef Pati Jinich, star of “Pati’s Mexican Table,” as its first-ever Avocado Culinary Ambassador.

"When people ask where my love of food comes from, I always tell them: 'I was born and raised in Mexico!’ That's why I couldn't be happier to be partnering with Avocados From Mexico. Avocados are a piece of home and such an iconic Mexican product that represents the flavors I grew up with. Their unique versatility makes them the perfect ingredient to elevate any recipe," said Jinich.

Jinich will be the brand’s culinary spokesperson, sharing tips and recipes that reimagine the possibilities of the always good avocado, starting with her first curated collection of recipes in celebration of Hispanic Heritage Month, an announcement from the company noted.

The brand will encourage innovation with fresh avocados for shoppers and culinary professionals. Jinich is serving up creative twists on classic Mexican recipes, now available on the brand website. Jinich will also be sharing more about the partnership on her social channels throughout the year, as well as offering consumers helpful tips on making these always good dishes.

Known for drawing inspiration from her Mexican heritage, Jinich brings her passion for family, education, and community to life through food. Her dishes, found in her many top-selling cookbooks, reflect all the comforting tastes she grew up with, with avocados as an essential ingredient that’s always good—Avocados From Mexico bring good taste, good times, and are good for you.

As we learn more about this partnership, keep clicking back to ANUK.