SAN FRANCISCO, CA & CHANDLER, AZ - We at AndNowUKnow can’t help but get excited when we hear about innovation, especially when it means getting fresh produce into more hands. That is why news of the partnership between Afresh Technologies and Bashas’ Family of Stores piqued our interest, especially as the duo will be working together to pilot Afresh’s Fresh Operating System in select stores throughout Arizona.

“As Arizona’s hometown grocer, we believe that shelf-life belongs to our customers, and Afresh will help us give our shoppers more days of delicious, fresh produce,” said Steve Mayer, Chief Merchandising Officer, Bashas’. “We are excited to bring an innovative technology that streamlines ordering so that all our team members—from our veteran Produce Managers to new hires—can write perfect orders and spend more time on the floor serving our customers.”

Bashas’ will be integrating one of the first AI-powered solutions optimized for the complexity of fresh produce, according to a press release. Afresh’s Fresh Operating System will empower Produce Managers and merchandising teams to run more efficient operations, minimize waste, and deliver fresher produce to consumers.

Afresh will enable Bashas’ to more effectively handle the unpredictability of fresh foods, generate more accurate orders, and increase the longevity of its fresh produce before it even hits the shelves.

“We created Afresh to empower grocers and look forward to helping Bashas’ achieve impactful results using our Fresh Operating System,” said Matt Schwartz, CEO and Co-Founder of Afresh. “Stores using Afresh have reduced food waste by 25 percent, out of stocks by 80 percent, and increased sales by 3 percent on average across their chain, month after month.”

What will come next for this dynamic pair as they work to optimize fresh produce supplies across retail? Stick with AndNowUKnow to read the latest.

Bashas' Family of Stores Afresh Technologies