FOWLER, CA - The produce aisles are alive with displays of Star Ruby Grapefruit from Bee Sweet Citrus! As temperatures climb in California’s Central Valley, the grower is spotlighting the popular springtime variety just in time for seasonal promotions.

“The eating quality of our Star Ruby Grapefruit has been nothing short of excellent,” stated Vice President of Farming Keith Watkins. “As the season continues to change, we’ve seen a rising demand for grapefruit, and we’re positive that shoppers will be satisfied with its taste and quality.”

Star Ruby Grapefruit has the deepest coloring of all red grapefruit varieties, as stated in a release, adding visual appeal to the list of reasons why consumers will be taken aback by this citrus offering. They will be even more entranced when they taste the sweet, tangy flavor that is less acidic than other grapefruits.

“The Star Ruby variety is especially sweet in the late winter and early spring,” continued Watkins. “Consumers can distinguish them apart from other grapefruit varieties with their blushed rind and dark, red internal color.”

High in fiber and water content, Star Ruby grapefruit can be merchandised as a great variety for shoppers looking to add flavorful produce to their diets. Adding to the benefits, Star Ruby also contains vitamins A, C, and potassium—perfect selling points for consumers wanting to boost their immunity.

To help with displays, Bee Sweet’s Star Ruby Grapefruit is packaged in matching high-graphic bags and cartons that will catch the eyes of passersby.

Sound like the perfect variety for your fresh department? Reach out to a Bee Sweet rep for more info.

Bee Sweet Citrus