FOWLER, CA - Introducing a new vibrant tapestry with its premium citrus line next week at the International Fresh Produce Association's (IFPA) Global Produce & Floral Show, Bee Sweet Citrus will also unveil innovative point-of-sale materials crafted to engage industry professionals.

"Every year, our team looks forward to exhibiting at IFPA's Global Produce and Floral show because it allows professionals to re-connect with industry colleagues and discover new and exciting trends in produce," stated Monique Mueller, Director of Communications. "We're especially excited for this year's show because we're debuting our new premium citrus line and cannot wait to share our offerings for the 2024-2025 season with our customers."

As the Bee Sweet Citrus team transitioned from its offshore program into its domestic season, California-grown lemons, Meyer lemons, and pummelos became available. The company is set to ship oranges, Mandarins, grapefruit, and Golden Gem grapefruit by the end of the month. According to a press release, this timing aligns perfectly with the launch of its premium line.

"Over the last year, our team has worked hard to elevate the look of our premium line, and we can't wait to showcase our newly designed packaging and POS material to the show's attendees," continued Mueller. "We believe that our premium varieties can generate excitement about the citrus category and will encourage consumers to try something new."

This season, Bee Sweet Citrus plans to offer retailers point-of-sale materials for both its premium citrus line and domestic varieties, available in bag and bulk styles. Various marketing opportunities will support retailers in promoting the citrus category at the store level. 

For more information about the company’s offerings, interested parties can visit booth C2566 at the show.

With this launch, Bee Sweet Citrus aims to invigorate the market and inspire consumer interest in citrus products.