OXNARD, CA - It’s strawberry time! As you, loved ones, and shoppers celebrate the Fourth of July this year, remember that your strawberry needs are all covered. To ease any worries, Bobalu is bringing a recent update straight from its California fields.

“We are now in peak volume here along the coastal region, and the plants are producing some excellent fruit for us this summer,” the grower reported from Santa Maria. “We have come a long way from those early storms and now are enjoying a normal summer harvest season. Weather for the next 10 days should remain mild, with nighttime lows in the 50s and daytime highs in the mid-70s and dipping into the high 60s at times. This weather pattern should help to sustain our peak volume for the next few weeks.”

The grower is also focusing on preparing for its fall crop, which should come on nicely later this summer to extend its season, complementing its year-round program.

Statewide strawberry volume is slowly catching up to previous years, with weekly volume now running very similar to last year. The grower noted its statewide cumulative total is still behind the last two seasons as we head into July.

“Oxnard ultimately did not catch up to the last two seasons' year-end volume, so it will be interesting to see how the rest of the state does by year-end after such a harsh beginning,” Bobalu continued. “At least we are now enjoying strong volume and quality as we head into the summer holidays.”

More data can be found here.

ANUK will bring more updates from the fields to your screens, so don’t go anywhere.

Bobalu