CALIFORNIA - Who’s up for another strawberry update? As some of the California strawberry seasons begin to overlap, Bobalu has given us a closer look at what’s happening on the ground.

“As we roll into September, we approach that time of year when seasons overlap in the same region,” the company explained in its most recent release. “Here in Santa Maria, we have two distinct crops working together to fill the volume demand. The spring crop is still going strong on the west side ranches, and our QC team is monitoring quality, size, and flavor every day to ensure best product in every box.”

Bobalu also noted that its new fall crop is gaining momentum and slowly increasing each week; sizing, color, and flavor are all currently looking excellent, though volume is light as the supplier gets into peak numbers.

“While some areas here are getting higher temps, all of our west side ranches are getting that optimum mid-70s during the day and mid-50s at night,” Bobalu continued in the release. “We should see the fog roll back in next week, cooling things down a bit.”

As for the Oxnard region, the crop is expected to begin in early October, with the Mexico crop taking Bobalu into 2024.

Statewide volume is reportedly still tracking well behind 2022, according to the Strawberry Commission Pink Sheet, but the industry has caught up to its 2021 total volume to date. As Bobalu’s report shared, weekly numbers are still hovering just below 6 million trays and declining slightly each week.

To discuss Bobalu’s portfolio even further, be sure to stop by booth #3069 at the International Fresh Produce Association’s Global Produce & Floral Show!

Stay up to date on all things produce with the latest reports from ANUK.

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