VILLENEUVE-D'ASCQ, FRANCE - French veggie giant Bonduelle Group is continuing to make forward-thinking moves, appointing a new Chief Executive to lead the company forward; the company announced plans to reorganize its corporate governance structure and promote Guillaume Debrosse to the role of CEO.

The appointment—made by outgoing CEO Christophe Bonduelle, who will remain on in his capacity as Chairman of Bonduelle—was made following Debrosse’s nomination at an international convention gathering 1,300 managers of the Bonduelle Group.

“This organizational change, effective as of July the 1st 2018, reflects the group's new dimension, its international expansion, and the VegeGo! ambition: to be the world reference in "well-living" through plant-based food,” the company noted in a press release. “It maintains the group's organization into Business Units, while encouraging the synergies between them in the various geographical areas. Finally, it ensures the progressive succession of Christophe Bonduelle respecting the long-term sustainability objective set by the family shareholder.”

In his new role as CEO, Debrosse will oversee three Executive Co-Directors:

• Philippe Carreau, in charge of the Europe zone encompassing the following Business Units: BELL (Bonduelle Europe Long Life) and BFE (Bonduelle Fresh Europe),
• Grégory Sanson, in charge of the group's Financial and Development Department,
• Daniel Vielfaure, in charge of the Americas zone, encompassing the following Business Units BFA (Bonduelle Fresh Americas) and BALL (Bonduelle Americas Long Life).

Debrosse, the company noted in its press release, is a graduate from Paris Dauphine University and a member of the Bonduelle family. He began his career at l'Oreal before moving to the telecoms industry, where he headed Telefonica’s Financial Department of O2 in Singapore. Debrosse joined Bonduelle in 2007, where he held several positions in the fresh processed operating segment—first in finance and later in Executive Management.

Most recently, Debrosse served as Managing Director of the BEAM (Bonduelle EurAsia Markets) Business Unit. He has been based in Moscow overseeing BEAM since 2014, and the company noted, in his new capacity as CEO, the BEAM Business Unit will remain under Debrosse’s direct management.

For more important news in the world of fresh produce, keep reading AndNowUKnow.

Bonduelle Group