BLANDON, PA - New innovations in our industry always bring excitement to retail shelves, and Giorgio Fresh Co. is one innovator we have an eye on. The producer recently appointed Bryan Shelton to its team, and we got to hear the company’s latest release straight from the new Vice President of Sales and Marketing himself.

“We’re really excited to be here and continue to demonstrate our investment to innovate the mushroom category,” Bryan says. “We have a new flavor of our stuffed mushroom, Garlic Parm; it’s fantastic. And we also have two new flavors of our Portabella Jerky item, Smokehouse Bacon and Hot & Spicy Cajun.”

Hitting both the entertainment and on-the-go factors, Giorgio Fresh is bringing a little more freshness into consumers’ baskets. Already, the mushroom maven is hearing positive feedback from curious consumers.

“Mushrooms made a nice journey, but I think we’re only 10 percent of the way there,” continues Bryan. “There is so much more headspace and growth opportunities between education, usage, and driving trial on this great product.”

With such drive and potential, we here at ANUK can’t wait to see the developments in store on this long runway ahead of us.

Take a look at our exclusive video for more and check back often for the latest.

Giorgio Fresh Co.