Calavo Achieves Fair Trade Certification for Intense Tomato™
SANTA PAULA, CA – Calavo Growers’ proprietary Intense Tomato™ has gained another esteemed industry distinction, being approved for fair trade certification by the third-party certifier, Fair Trade USA. As described by the certifier itself, this certification seeks to “empower family farmers and workers around the world, while enriching the lives of those struggling in poverty.”
“Calavo takes great pride in ensuring the people, and their families, who farm Intense Tomatoes™ are treated respectfully, from creating the safest working conditions, to earning a decent living wage, while protecting the environment and local ecosystems,” said Brian Bernauer, the company’s Director of Operations in Nogales, AZ. “We are confident that this innovative, exclusive tomato will fill a need for new products to add incremental sales to produce and deli departments, while giving consumers confidence and peace of mind that they are purchasing a product with integrity.”
A unique hybrid variety, Intense Tomato™ gives the appearance of a Roma tomato, but when cut, consumers will find a thicker, meatier wall. The result? Fewer gel cavities and zero juice purge, making the fruit almost 100 percent usable. Since its 2015 debut, Calavo has been positioning these rare attributes as making the Intense Tomato ™ the most diverse tomato in the market—and ideal for professional and at-home chefs alike.
Intense Tomato™ is shipped in eye-catching, zip-lock, gusseted bags, and can be easily merchandised into any produce department. The bag also contains a suggested recipe for Intense Marinara sauce, creating added value to the customer. And now, luckily for foodservice operators, Intense Tomato™ is available in bulk packs, designed for higher yield and lower waste in deli departments.
Buyers and consumers alike can learn more about Intense Tomato™ on its new website, which differentiates the product from other tomatoes in the marketplace, and provides additional recipes for Garlic Grilled Intense Tomatoes and Intense Pico de Gallo.
See Intense Tomato™ for yourself at Calavo's PMA’s Fresh Summit booth #1643 on October 15th and 16th.
