WATSONVILLE, CA - California Giant Berry Farms has launched a twist to its back-to-school promotion this year. Called Fresh Start, the nearly 5-week program will let consumers choose which school will be the next to receive a salad bar from the Let’s Move Salad Bars to Schools program.

To cast your vote, click here.

“We are proud supporters of the Let’s Move Salad Bars to Schools program, which has placed over 4,000 salad bars in schools across the U.S. This fall, we’re taking the campaign to our consumer friends and hopefully building even more awareness about this national program to benefit kids at school,” says Cindy Jewell, VP of Marketing at California Giant. “Not only does the campaign result in one more salad bar placed into a school, it keeps the initiative top of mind with consumers.”

From August 17 through September 20, California Giant is encouraging consumers to get online and vote for a school they believe should receive a new salad bar. Just in time for back-to-school, the company says it is focused on helping to provide fresh options in the school cafeteria, and feels the meals consumed can greatly add to the success kids experience in the classroom.

According to a press release, California Giant has created a landing page on www.calgiant.com to support the month long voting with a form that will collect contact information from those who wish to vote.

All of the schools on the list have been approved for funding through Let’s Move Salad Bars to Schools, and consumers are encouraged to cast their vote every day to help their local school. Once the votes are counted, the winning school will receive a new salad bar and a shipment of farm-fresh California Giant berries to celebrate. 

In addition to this promotion, California Giant is also a premier sponsor of the 2015 Tour de Fresh ride in October, with a goal of placing up to 100 salad bars in schools during this school year.

California Giant