OTTAWA, ONTARIO, CANADA - Our calendars are starting to fill up again with trade shows and events, and the latest one to pack for is the three-day Convention and Trade Show put on by the Canadian Produce Marketing Association (CPMA). This year, the association announced the participants for its 2022 Passion for Produce (PFP) Program in Montréal, Canada.

“We are thrilled to have so many rising stars from some of the leading companies within our industry,” said Ron Lemaire, President, CPMA. “PFP provides mentoring and education in a fast-paced but fun setting where participants learn through targeted mentoring sessions and networking events. This program also gives participants the opportunity to increase their knowledge beyond the scope of their current role within the industry.”

CPMA created the PFP in 2010 for its members, providing a platform for rising stars in the produce industry an opportunity to accelerate their professional development through a unique mentoring experience at the Annual Convention and Trade Show.

Throughout the event, noted the release, PFP candidates are partnered with industry mentors for interactive sessions, networking events, and more to learn all they can about the fresh produce industry in Canada. PFP participants gain knowledge through first-hand experiences, discussions, and networking that empowers them to return to work with an enriched understanding and renewed enthusiasm for the produce industry.

This year, 18 participants from growers to marketers and retailers will be shaking hands and bumping elbows. The candidates will develop lasting relationships with mentors, fellow candidates, and other industry leaders that will guide them through their careers.

To check out the full list of participants, click here.

There’s always room for growth in our industry, both from the ground-up and between industry friends, so stay tuned as we report on both.

Canadian Produce Marketing Association