Chadwick Boyd Launches New Short Movie Series "Reel Food" In Theaters
NEW YORK, NY - Now through October 13, moviegoers will have a good reason not to miss the previews. Screenvision Media’s “Reel Content” programming is launching “Reel Food,” an innovative new short series hosted by lifestyle expert Chadwick Boyd, as part of its Front + Center pre-show content before the feature film.
"I am thrilled to be part of a groundbreaking new venture to bring food, flavor, and fun to millions of movie lovers across the country," said Boyd, according to a press release. "As a film buff myself, it's really cool to be able to create and share recipes and kitchen tips inspired by current movies that entertain people before the show and motivate them to get into their kitchens at home," Boyd added.
In the Reel Food series, Boyd features "spicy and sweet" dishes inspired by the hottest upcoming films. The recipes are tailor-made for any level of home cook and appeal to food lovers of all ages. They are also customized depending on where moviegoers are located. For midwesterners, Boyd has a playful twist on deep dish pizza. Southerners get a creative shortcut for crispy, crunchy chicken tenders. Movie lovers out west are served up a simple and surprising update for #TacoTuesday. Northeasterners get a delicious game-changer for game day.
"We are always looking to enhance the moviegoing experience for our audience, and are excited to bring original food programming to the big screen. This is our first original lifestyle segment to roll-out under our new programming block called 'Reel Content', and Chadwick is the perfect person to kick things off for us," said John McCauley, Chief Strategic Development Officer of Screenvision Media, according to the release. "Given the exceptional popularity of food in pop culture today, it was a natural fit for us to create original programming around it for our pre-show, and we see plenty of opportunities for integration with national, regional, and local advertisers alike."
Movie fans can sign up on Boyd's Facebook Fan Page to get the recipes. Throughout the Reel Food run, he will host Facebook LIVE broadcasts each week to interact and engage with followers as well as share new tips and tricks to make the dishes shown on screen. To find a Screenvision Media theater and watch Reel Food, moviegoers and go to screenvisionmedia.com/find-theatre