CHELAN, WA - Looking to spread its passion for farming through high-quality fruit, Chelan Fresh is expanding its Joyfully Grown™ lineup to include cherries. As the 2023 cherry season arrives, the grower will be launching its latest offering under the popular label, sharing with consumers and retailers the joy that can be found in each piece of produce it supplies.

“To me, Joyfully Grown conveys the joy we receive from the harvest season, working with incredible team members, developing the next generation of talent, and being a part of the never-ending cycle of nature and how blessed we are with what the land provides,” said Tom Riggan, Chief Executive Officer. “But even more importantly, Joyfully Grown™ is about doing what we say we’re going to do, growing the best product we can, and being sustainable generation after generation.”

Chelan Fresh grows its cherries using special methods, like how it terraces steep hillsides to maximize land usage and staggers its orchards at different elevations along the Columbia River and its watersheds. According to a release, this ensures a long and rich harvest season that is flexible enough to withstand changes in Mother Nature while providing plenty of ripe, sweet red and yellow cherries that will be available for the longest possible time.

The grower is also committed to sustainable practices, environmental stewardship, and dedication to its workers.

“Happy is a temporary feeling,” commented Daniel Gebbers, Domestic Sales Manager. “And, a lot of times, you’re happy if something is easy. Something that’s joyful, on the other hand, might be really difficult, but you find joy in doing it. You find joy in that process and in the outcome. And, in our case, we find joy in the success we can give to our employees and our partners.”

To showcase the pride that Chelan takes in its cherries, the Joyfully Grown packaging was carefully designed to stand out on the shelves and attract potential customers, which can be a difficult task for premium seasonal fruit. To do so, the design features cheerful, colorful leaves and fruits that stand out against crisp, white pouches.

“Joyfully Grown will be easy to recognize and understand because it’s simple. The logo is bright and fresh, and when you read those words, it’s hard not to be joyful or think of joyful things,” added Riggan. “It’s very simple, and I think it’s going to be something that shoppers remember as they have a good eating experience.”

To read more about this launch, click here.

Will Joyfully Grown Cherries be gracing your produce department? Reach out to the Chelan Fresh team to add them to your shelves.

Chelan Fresh