FORT LAUDERDALE, FL - Chiquita, the leading produce company, will return to Berlin’s Fruit Logistica, the world's leading international trade fair for the produce industry. From February 5 to 7, Chiquita will take center stage to demonstrate its leadership in sustainability and innovation through an introduction of its latest Sustainability Report, AI and art-driven Pop by Nature campaign, and latest breakthrough in banana development, Yelloway One. These efforts reflect Chiquita’s commitment to being the “banana of choice” in every market by strengthening partnerships and demonstrating its forward-thinking approach to the future of the banana industry.

As part of its ongoing mission to lead in environmental stewardship, Chiquita will highlight its latest Sustainability Report 2023-2024, which emphasizes its “For the Greater Good” strategic pillar. This includes advancements in its carbon reduction program, efforts to minimize food waste and the brand’s groundbreaking innovation, Yelloway One: a disease-resistant banana prototype developed through a collaboration with KeyGene, MusaRadix and Wageningen University and Research. A representation of Yelloway One will be featured prominently in the Sustainability Area of the booth, underscoring Chiquita’s commitment to addressing pressing agricultural challenges.

Chiquita will also debut its Pop by Nature 2.0 campaign at its Retail Theater, celebrating bananas as the ultimate pop-art muse. This year’s campaign, developed in collaboration with Argentinian pop artist Sebastian Curi, builds on Chiquita’s legacy of blending art and nature. Inspired by the AI art world, Chiquita will introduce limited-edition Blue Stickers featuring dynamic, digitally influenced designs. Booth visitors will have the opportunity to participate in an AI artwork generation activity to generate personalized pop-art stickers inspired by the campaign. Additionally, attendees will get a firsthand look at how Pop by Nature comes to life in-store through vibrant, creative point-of-sale materials.

“Fruit Logistica Berlin provides an invaluable platform for us to showcase not just our sustainability vision but how ingenuity and creativity drive every aspect of Chiquita’s operations,” said Marco Volpi, Head of Marketing at Chiquita. “From the groundbreaking Yelloway One to the dynamic Pop by Nature campaign, we’re demonstrating how we collaborate with other entities to shape the future of fresh produce while connecting with consumers in bold, meaningful ways.”

Chiquita’s enhanced presence at Fruit Logistica Berlin reflects its dedication to fostering stronger collaborations under the We Grow Together platform. Key representatives will be available for discussions and interviews to share more about Chiquita’s sustainability initiatives, innovative campaigns, and long-term vision for the banana industry. Visitors can stop by Chiquita’s premium booth at Hall 25, Stand C-10, from February 5 to 7 to experience the brand’s vibrant activations and bold vision for the future of fresh produce.