LOCKPORT, NY - Crunch Time Apple Growers urges retailers to place orders now as this year’s crop of RubyFrost™ has finished harvesting.

“Harvest was about two weeks early this year, and we anticipate consumers will be ready to buy RubyFrost as fall and holiday festivities start,” remarked Jessica Wells, Executive Director. “Our team is ready to help retailers drum up interest around RubyFrost.”

Crunch Time Apple Growers, a cooperative of more than 150 family farmers across New York State, noted its readiness to support retailers with promotional materials and customized marketing efforts to ensure that all harvested apples go straight into consumers’ kitchens.

RubyFrost apples have become a favorite among shoppers for their stunning color and crisp, white flesh.

“Shoppers love RubyFrost apples for their balanced, tart-yet-sweet flavor,” added Wells. “RubyFrost is great for baking and cooking—they have a bit less sugar so that apple flavor survives the heat! Thanks to their high vitamin C levels, they’re slow to brown, which also makes them the perfect choice for charcuterie boards and salads.”

Last year, a press release noted, RubyFrost recorded double-digit percentage growth in volume among four of its top six retail customers, with a 15 percent volume gain for its top customer. This year, Crunch Time will continue to focus on promoting the apples where they are sold.

Backed by distinctive branding and growing consumer demand, RubyFrost is the perfect choice to elevate the department this fall and winter.

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