FRESNO, CA - Beep beep, new marketers coming through! In the California Table Grape Commission’s (CTGC) latest announcement, the organization announced it expanded its leadership team. CTGC named Darlene Avila as Digital Marketing Manager and Stephanie Soto as Retail Marketing Manager.

In her new role, Avila will focus on developing and implementing digital promotions in partnership with retail marketing teams and shopper apps offered by third party providers. She is a graduate of California State University, Fresno, with a bachelor’s degree in Business Administration—Marketing.

According to a press release, Avila’s prior e-commerce experience in the foodservice industry with Lyons Magnus includes working on platforms such as Amazon, Shopify, and Walmart.

Soto will be focusing on developing and implementing season-long promotions for California table grapes in partnership with retail marketing teams. She is a graduate of California State University, Fresno, with a bachelor’s degree in Food and Nutrition Sciences.

Prior to joining the commission, Soto worked in sales and marketing with Valley Fig Growers.

Kathleen Nave, President, commented on these two leadership appointments.

“Darlene and Stephanie are joining a highly motivated marketing team under the leadership of Chief Marketing Officer Alyson Dias, adding their expertise to key areas of focus to create demand for California table grapes in the U.S. and key export markets,” said Nave. “We are glad to welcome them both to the team and look forward to the contributions each will make in the coming seasons.”

Congratulations to the new marketers!

California Table Grape Commission