KENYA - First the soil of Kenya, and then the world. As Fresh Del Monte Produce continues a multi-faceted effort to galvanize ecological care and change in agriculture across all markets, its latest endeavors with the opening of the De L’Ora Bio plant in Kenya, marks a foundational moment in the company’s mission. Dr. Nizar Haddad, currently serving as the General Manager of De L’Ora Bio and the Director of Innovation and Business Development at Fresh Del Monte, took some time to illuminate the work he and his team are accomplishing to further Fresh Del Monte’s strides within “the circular economy.”

“Fresh Del Monte recently inaugurated a biofertilizer plant in Kenya, converting pineapple residues into biofertilizers and biostimulants. This innovative project, still in its early stages, reflects Fresh Del Monte’s core belief that ‘nature itself provides the tools we need to create a harmonious and sustainable ecosystem.’ We aim to establish a zero-waste farm, food processing facilities and premises, aligning with the principles of a circular economy while reducing the company’s carbon footprint,” Dr. Haddad shared.

The biofertilizers produced will support operations in Kenya to start, with plans to expand availability to other growers in East Africa. The hope is to eventually extend to global markets, offering a sustainable alternative to conventional fertilizers.

“Initially, Del Monte Kenya Ltd. plans to utilize these biofertilizers on its own farms, with the long-term vision of offering them to other growers. This effort goes beyond improving soil health; it embodies a holistic approach to sustainability by reducing waste, minimizing the use of chemical inputs, and contributing to Sustainable Development Goals (SDGs),” Dr. Haddad explained. “Supporting this vision, De L’Ora Bio was established to transform agricultural waste into high-quality organic fertilizers and biostimulants. This approach advances Fresh Del Monte’s model of vertically integrated farming, supplying its own superior fertilizers while promoting a healthier and sustainable ecosystem.”

Fresh Del Monte’s ongoing efforts toward its established sustainability goals, he pointed out, offer retailers an opportunity to appeal to consumers that are increasingly mindful of the natural practices behind their food. By using biofertilizers on Del Monte Kenya’s farms, the company showcases its dedication toward promoting environmental stewardship, aligning with the values of eco-conscious shoppers who prioritize sustainable agriculture.

“Retailers can highlight Fresh Del Monte’s philosophy of working with nature to extract value, emphasizing its role in advancing a circular economy. Additionally, this initiative supports job creation in the local community surrounding our farm and De L’Ora Bio factory in Kenya, holistically benefiting the ecosystem,” Dr. Haddad said.

De L’Ora Bio provides farmers and retailers a compelling narrative to connect with and engage shoppers on a deep level, creating a meaningful in-store experience.

“Fresh Del Monte’s circular model is more than a method—it’s a mission. At the heart of this initiative lies a passionate embrace of the circular economy—a transformative vision that turns natural residues, such as pineapple waste, into invaluable resources that reinvigorate the agricultural cycle,” Dr. Haddad concluded. “This bold approach is a beacon of regenerative agriculture, a system designed to enrich soil health, minimize waste, and reduce dependency on external inputs. It’s a strategy that speaks directly to the challenges of climate change, helping to build resilience in farming systems while protecting the planet for future generations.”

As the potential of this project continues to be realized, AndNowUKnow will report the latest.