SALINAS, CA - With 40 years of organic farming officially in the books, Earthbound Farm is celebrating its successful legacy with the rollout of its latest offerings. The produce department will soon be welcoming the brand’s line of Organic Salad Kits featuring dressings made with 100 percent organic avocado oil and its Limited Harvest Wild Red Arugula blend.

"We are proud of Earthbound Farm’s pioneering spirit and impact over these 40 years," said T. Bruce Taylor, Vice President of Organic and CEA for Taylor Farms. "Today, we’re excited to continue to lead with flavorful products and sustainable farming practices that encourage more consumption of healthy, fresh produce."

Expanding the ever-popular salad category, Earthbound’s five new Organic Salad Kits with avocado oil dressings include:

• Caesar
• Chipotle Ranch
• Apple Cider Crunch
• Golden Balsamic
• Truffle Caesar

These new SKUs will be available at select grocery stores in May, with a nationwide expansion planned throughout the remainder of 2024, a press release explained. The launch caters to a central consumer demand, as avocado oil continues to grow in popularity in the salad dressing space.

“At Earthbound Farm, we’re always looking for innovative ways to offer the freshest, most appetizing organic produce options available,” said Jenny Panziera, Director of Product for Organic and Earthbound Farm. “This new line of salad kits was intentionally crafted to deliver a delightful blend of flavors and textures with the added benefit of dressings made with pure organic avocado oil, providing consumers with convenient, nutritious meal solutions.”

Following this diverse array of salad kit flavors, the next to join the lineup is the Earthbound Farm Limited Harvest Wild Red Arugula, a premium variety unique to the brand.

The product will draw consumers in with a creative packaging design that honors Earthbound Farm’s first-ever salad bags and a uniquely spicy, bold, and peppery flavor profile. This limited harvest item joins the company’s robust portfolio and will be available from May 2024 through October 2024.

How will the brand continue to bring more life to the packaged salad sector? Keep reading ANUK to find out.