WASHINGTON, DC - Customer service is a vital part of any business, as it strengthens the key partnerships that keep a company thriving. In order to ensure a seamless customer experience, the Equitable Food Initiative (EFI) recently appointed produce industry veteran Michael Lacey to the role of Business Development Manager.

In his new position, Lacey will be responsible for engaging produce growers in EFI’s certification program and guaranteeing the organization’s partners a smooth experience, a press release noted. He will also facilitate outreach to industry members through trade shows and industry events, determine the scope of audit for growers seeking EFI certification, and provide guidance to growers during the audit and certification processes.

Lacey adds over 30 years of sales and marketing experience to EFI, along with deep roots in the agriculture and fresh produce industries. He started his career at Marriott Hotels International, from which he then transitioned to selling branded fresh produce to major retailers and foodservice companies. After that, Lacey started his own sales and consulting company for several grower/shippers in produce.

Kevin Boyle, Director of Business and New Product Development, commented on Lacey’s appointment.

“During the past five years, EFI has seen continued growth, and as the need for more comprehensive social responsibility programs increases, we receive daily inquiries from suppliers,” he remarked. “Michael’s experience in the produce industry as well as his roles on both the buy- and supply-side make him perfectly suited to help facilitate conversations and opportunities with partners interested in beginning their EFI journey.”

Congratulations and best of luck to Michael Lacey as he takes on this new position!

Equitable Food Initiative