PRESCOTT, WA - You might remember that back in December 2023, we reported that FirstFruits Farms had acquired Applewood Orchards and Applewood Fresh Growers. The two suppliers are now joining forces on the trade show floor for the first time at the Global Produce & Floral Show.

“This will be the first time FirstFruits Farms and Applewood Fresh Growers are exhibiting together since FirstFruits’ acquisition of Applewood last December, marking an exciting new chapter for both companies,” Emily Cox, Marketing Manager, told me. “We’re showcasing what our new multi-regional expansion brings to the table. With FirstFruits now expanding across both Washington and Michigan, we’re able to offer a broader selection of apple varieties while also streamlining purchasing by providing a single source for both apples and cherries. Our showcase will highlight the strengths of both Washington and Michigan orchards, giving attendees a taste of the best from both regions.”

FirstFruits is eager to demonstrate the value of this new multi-regional approach and show how it can benefit key partners. Another key goal for the show is to build excitement around the upcoming Opal season. With the timing of the show aligning with the start of Opal season, FirstFruits is ready to share why this year will be another standout.

“We hope that attendees who visit our booth leave with a new appreciation for the benefits of our expanded operations and, of course, after tasting some incredible apples, both organic and conventionally grown! We’re showcasing both Opal and SweeTango apples, so we’d love for attendees to walk away excited about these varieties. We also hope that visitors gain a clear understanding of how the acquisition of Applewood Fresh has strengthened our position in the market, offering greater variety and flexibility,” Emily explained.

As she went on to note, the energy at this show is unmatched. There’s something special about getting all the industry players together in person, and the Global Produce & Floral Show always brings the excitement. It’s the biggest event of the year, and the opportunity to connect face-to-face is something FirstFruits is really looking forward to.

“We’re also excited to be sampling both Opal and SweeTango apples not just in booth B557 but also at the 5K race, promoting healthy snacks after a healthy activity. It’s a great way to reinforce our commitment to nutritious, delicious produce. Plus, we’ll have 12 representatives from both FirstFruits and Applewood Fresh ready to meet with everyone,” Emily concluded. “We can’t wait to see you there!”

The ANUK team on the ground in Atlanta will certainly get a bite of those samples. Will you?