LOS ALAMITOS, CA – Peak purple produce season is upon us. For retailers, now is an ideal time to tap into the growing food trend this spring by creating a #PurplePower destination in the produce department. According to The Specialty Food Association, purple was one of the Top 5 food trends spotted at the 2016 Winter Fancy Food show, from purple potatoes to beets.

In addition, the March 2016 issue of Better Homes and Gardens featured an article titled, “Power of Purple,” and showcased stunning photos and recipes for purple snow peas, purple kohlrabi, purple cauliflower, baby purple carrots, and radicchio.

Frieda’s Specialty Produce has long been known for its wide selection of purple fruits and vegetables, according to a press release, and offers these purple items that shoppers will be looking for, including Stokes Purple® sweet potatoes, passion fruit and purple asparagus.

Purple is everywhere.  Time to take advantage, I think.