CORAL GABLES, FL - Consumers are setting the tone for sustainability in the fresh produce industry, and Fyffes is one brand that’s ready to take on the call. To reduce its packaging imprint, the banana importer has introduced new, sustainable packaging, in the form of a fully recyclable paper banding to wrap its Organic Fairtrade bananas in selected markets.

“We are very excited to introduce our new recyclable and compostable banana banding,” said Emma Hunt-Duffy, Ireland Sales and Marketing Manager. “This is a significant step in realizing one of our sustainability strategic pillars—stewardship for the planet—and has created an opportunity for us to promote the sustainability message amongst our consumers.”

The new band is a more sustainable alternative to the plastic bags widely used within the sector, and are fully compostable and sourced from certified Forestry Stewardship Council approved sources, according to a press release. A product of an 18-months of research and development, the 100-percent Kraft pulp-made bands have been successfully trialed in real-life market conditions through leading retail outlets in Ireland. Estimates say the initiative will result in a reduction of over 12,500 pounds of plastic.

In choosing the materials required, Fyffes placed emphasis on a number of key necessities when working with supply partners. The most important factors were, recyclability, compostability, and sustainability, and to ensure the finished item would be of a high enough quality to provide a good surface for branding and consumer information.

It was also essential that the packaging maintains the fruit in quality condition while being able to withstand climatic changes and other features present within the supply chain—including tropical temperatures, transportation by ship, and the ripening process. Adhesives on the bands are plant-based, not plastic, and only food-grade inks are used for the print. The water resistant bands remain effective throughout the supply chain.

For more ground-breaking packaging, keep reading AndNowUKnow.

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