CARLISLE, PA - New partnerships are constantly being forged in the retail sector, but now, we’re seeing The GIANT Company deepen a particularly strong relationship for further growth. GIANT is taking another huge step in its delivery game with help from Instacart. The two players are bolstering their partnership as they continue to build out the grocer’s omnichannel growth, announcing the launch of GIANT Instant Delivery and MARTIN’S Instant Delivery, which now provides the retailer’s customers with convenience delivery chainwide.

“While no two families’ grocery experiences are alike, the one thing so many of our families have in common is that their lives are busier than ever. Sometimes, they just can’t make it to the grocery store—even for a quick trip—and that’s where GIANT Instant Delivery comes in,” said Matt Simon, Vice President of Brand Experience, The GIANT Company. “Together with Instacart, we’re simplifying the shopping experience. Whether it’s realizing the chocolate chips are missing the night before the school bake sale or unexpected dinner guests at the doorstep, through GIANT Instant Delivery, we are continuing to find new ways to be there for our customers when they need us the most.”

GIANT Instant Delivery and MARTIN’S Instant Delivery join Instacart’s Convenience Hub, a new product feature that streamlines the convenience shopping experience for customers, explained the release.

Approximately 20,000 items are available via GIANT Instant Delivery with a focus on convenience items, such as prepared foods, snacks, and beverages.

“We’re excited to deepen our partnership with The GIANT Company and provide a new way for customers to access convenience delivery across Pennsylvania, Maryland, Virginia, and West Virginia. From produce to household staples, we recognize that customers may need essentials at the last minute—and we’re proud to unlock 30-minute delivery while reimagining the modern convenience store,” said David Healy, Retail Partnerships at Instacart. “It’s clear that customers are looking for both speed and quality, and they know that they can rely on GIANT to provide both. We look forward to growing our Convenience Hub offering in partnership with GIANT.”

First partnering with Instacart in 2017, The GIANT Company is investing more into the delivery sector. This comes at an opportune time as customers' shopping habits continue to change; however, there is still the apparent trend of grocery delivery skyrocketing. The retailer is staying ahead of the game, however, as it launched the GIANT Direct brand in 2019.

“Looking ahead, we’ll continue to invest in and strengthen both our in-store and online experience so that no matter when, where, or how our customers want to shop, we’re offering the right combination of omnichannel solutions to help them save time and get back to what matters most—being able to connect with family,” added Simon.

We may not be able to tell the future, but the cards show that grocery delivery isn’t going away anytime soon, so keep visiting AndNowUKnow as we keep a pulse on the radar.

The GIANT Company Instacart