WASHINGTON, DC - Giant Eagle is targeting increased shopper loyalty by upping the value for its customers with personalized cash-back promotions. Following the completion of a successful pilot, the retailer has unleashed a large-scale partnership with grocery ally Upside.

“We’re continually looking for ways to meet new and existing customers where they are, which is why we’re excited to officially roll out this partnership with Upside,” said Justin Weinstein, Chief Strategy and Marketing Officer at Giant Eagle. “Upside allows our guests to earn cash back while shopping at our stores, including our GetGo convenience store locations. This benefit stacks on top of our myPerks loyalty program and is another way we’re delivering on our promise to deliver value to our customers across all Giant Eagle brands.”

Shoppers at Giant Eagle can now utilize Upside's mobile app to access personalized cash back promotions at more than 180 Giant Eagle and Market District locations and more than 165 of its GetGo locations in Ohio, Indiana, Pennsylvania, and Maryland, a release stated. The partnership is a milestone for Upside, as Giant Eagle is the first retailer on the platform to offer cash-back opportunities across three categories: grocery, convenience, and fuel.

Access to Upside’s marketplace encourages customer loyalty, as the pilot unveiled. Giant Eagle stores are using the platform to engage new and infrequent customers that are typically hard-to-reach; roughly 10 percent of Upside users are entirely new to Giant Eagle, and 40 percent are infrequent Giant Eagle customers that are now coming into stores more often.

“This partnership with Giant Eagle is an example of the ways we can influence a retailer’s profitability by helping them grow their customer base and increase adoption of their loyalty programs," said Tyler Renaghan, Upside Vice President of Grocery. "We’re excited to grow our relationship and find new ways to drive more people in-store."

This strategic partnership follows an initial pilot launched in September 2023, which has since been expanded to additional sites to monitor performance and impact. Learn more about this expanded alliance here.

For more of the latest retail news, stick around!