G&R Farms Unveils Newly Designed Vidalia® Onion Packaging
GLENNVILLE, GA - Packaging is a vital method of communicating with consumers. As shoppers wander through the grocery store, their eyes do all the work, searching for delicious products featured in an inviting display. Optimizing this form of communication, G&R Farms has announced a refreshed new packaging for its Vidalia® onions. The company has redesigned its Vidalia onion bag, box, and bin packaging just in time for retailers to begin invigorating their displays for the popular variety.
“We’re proud of our roots and our long history with sweet onions,” said Vice President Walt Dasher. “My grandfather, Walter L. Dasher, was one of the pioneers who helped put Vidalia onions on the map as a widely popular brand. The new look has provided us with an opportunity to tell our story, especially on our new Vidalia bag packaging.”
The new, consumer-friendly design features alluring photography that showcases the third-generation family farm alongside its Grown with Passion, Served with Pride tagline, according to a press release.
The back of the newly designed bag includes information that allows shoppers to download the “Taste the Memories” free recipe booklet from the grower’s website. The e-book contains tried-and-true recipes using the Vidalia onion, as well as tips for storing and preparing them, all while highlighting the family’s unique history.
“Our organic Vidalia bag packaging has a similar look with a different color palate, so shoppers can easily distinguish this on the shelf,” Dasher explained. “We also highlight our sustainability efforts on the back of this bag, since consumers who purchase organic produce also tend to purchase eco-friendly products. We’re proud of our sustainability program. Our goal is to protect the environment for future generations while ensuring the health and well-being of our farmworkers.”
The new packaging will be in stores at the end of this month, so don’t miss out on this sure-fire opportunity to drive fresh produce sales.
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