PORTLAND, OR - A new name, a new look, and a renewed mission—Pacific Coast Trading Company has officially rebranded as Grown Up Fresh Produce Company. This transformation reflects the company’s evolution from a trading-based model to a vertically integrated partner for growers and customers, all while staying true to its commitment to sustainability and excellence.

The rebrand is accompanied by the launch of a redesigned website, which features a modern design, enhanced user experience, and vibrant visuals that tell the company’s story. As stated in the press release, the new name and website underscore the company’s vision to champion the well-being of people and the planet through sustainable agriculture.

Founded in 2017 as an extension of Pacific Coast Fresh Company (formerly Pacific Coast Fruit Company), Pacific Coast Trading Company has grown into a vital link in the produce supply chain. The rebranding to Grown Up Fresh Produce Company marks a pivotal moment in its journey, aligning the company’s identity with its mission: “to champion sustainability and excellence in every seed we plant and every relationship we nurture, from dirt to door.”

The company’s new direction reflects its commitment to addressing the evolving challenges of the agricultural industry. As consumer demand shifts toward sustainability and closer connections to food sources, Grown Up Fresh is investing directly in small and medium-sized growers and entire harvests. This approach ensures reliability and strengthens long-term relationships with growers.

By creating dependable markets and offering year-round premium produce, Grown Up Fresh enhances transparency and access to fresh products while reinforcing its dedication to sustainable farming practices. These efforts, as noted in the press release, aim to safeguard the land for future generations and solidify the company’s role as a leader in the industry.

“When we started as a trading company, we didn’t own inventory or commit to entire crops. Over time, we realized that to truly support our growers and meet consumer expectations, we needed to invest in their success. Today, we’re not just connecting growers to customers; we’re partnering with them every step of the way,” said Sara Thompson, Vice President of Grown Up Fresh Produce Company.

Looking ahead, Grown Up Fresh Produce Company is focused on expansion and innovation. The company plans to continue building its grower network, introducing exclusive new products, and investing in sustainable farming practices that benefit both people and the planet.

Driven by its mission and inspired by its legacy, Grown Up Fresh Produce Company is poised to deliver exceptional produce while empowering the agricultural community.