SAN FRANCISCO, CA - Following the recent acquisition of Vaccaro & Sons, GrubMarket is making another critical investment to solidify its position in the fresh produce sector, as the company recently announced it has acquired Sierra Produce.

"Sierra Produce is one of the biggest providers of South American fruits in the United States. It sources from financially sound growers who manage their own proprietary farms. Its relationships with growers are long standing and, in many cases, exclusive,” Mike Xu, Chief Executive Officer, explained. “These diverse relationships in the Southern Hemisphere provide a consistent flow of products to our growing customer base. The top-notch team at Sierra Produce has quite a few business geniuses who are hard to find elsewhere in this food space and is a true value-added partner for their customers and producers. This acquisition enables GrubMarket to further deepen its software domain knowledge in working with South American growers and strengthen the integration between local and import capabilities supported by our software. We are excited to welcome the Sierra Produce team to the GrubMarket family. Together, we will build a greater customer base and a stronger producer network in the food ecosystem worldwide."

Sierra Produce has full repack/restyle capabilities, with quick turn-around times, full-service delivery options, flexible transportation, ad planning, and marketing support, according to a press release. Committed to providing high quality blueberries, grapes, cherries, pears, kiwi, citrus, and stonefruit, its team of grower associates have been strategically chosen to offer a multitude of varieties throughout the growing season. Following the acquisition, Sierra Produce's current leadership team will continue to manage the company.

As a result of the acquisition, Sierra Produce will now be able to use GrubMarket's proprietary WholsaleWare software suite, which provides food industry suppliers and vendors with financial management, easy-to-use online ordering and sales, precise inventory management, and engaging CRM tools, as noted in the release.

"We are excited to join the GrubMarket team and welcome the opportunities brought forth by GrubMarket's robust technology platform and network. We are constantly striving for the best customer service and committed to meet the needs of all our growers and customers. We are thrilled to learn that GrubMarket shares this same mission. We sincerely look forward to joining the GrubMarket Team and bringing Sierra Produce to the next level of success," said Roland Berndt, Chief Executive Officer of Sierra Produce.

As the wholesaler continues to unveil pivotal acquisitions and other unique growth strategies, keep an eye out for AndNowUKnow for the latest news in the industry.

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