Healthy Family Project Partners With Lowes Foods to Integrate Brands Across Store; Trish James and Patrick Eisinger Share
REIDSVILLE, GA - Healthy Family Project is spreading its impact through a partnership with Lowes Foods and 21 health-conscious brands for the first-ever Season of Sharing campaign. Together, the organizations have provided 525,000 meals to local Feeding America® food banks ahead of the holidays.
"We were thrilled to venture into this new initiative of cross-merchandising with departments beyond produce," expressed Trish James, Vice President of Healthy Family Project. "While our foundation lies in produce, it's crucial to acknowledge other wholesome items throughout the store that complete well-balanced and nutritious meals for families."
The campaign focused on giving back while providing shoppers with healthy recipe inspiration and featured signs in more than 81 Lowes Foods stores near partner food brands, a release detailed. The signs featured QR codes leading shoppers to a free bi-lingual eCookbook with holiday-inspired recipes and nutrition tips highlighting campaign partners.
To generate a buzz internally at Lowes Foods, store employees were encouraged to submit photos of their store’s signage for a chance to win $100 plus $100 for the charity of their choice. One winner from each participating store department will be selected.
“It is important to us at Lowes Foods to look for ways to make the largest possible impact in our community. For this campaign, that meant expanding outside of produce to include health-conscious brands throughout the store,” said Patrick Eisinger, Produce Category Manager at Lowes Foods. “We are extremely excited to provide 525,000 meals to local Feeding America food banks.”
In addition to in-store awareness, the campaign sponsors were featured on Instagram Live, where viewers were able to shout out their personal favorite charities for multiple $100 donations. Partner brands were also highlighted across Healthy Family Project's social media platforms throughout the campaign.
Some of the brands supporting the Season of Sharing campaign included: Bolthouse Farms, Fresh Express, Litehouse, Little Potato Co., Bard Valley Natural Delights®, Shuman Farms, POM Wonderful, and more.
Cheers to Healthy Family Project, Lowes Foods, and their partners for giving back this holiday season!
