MULBERRY, FL - The team at Highland Ag MarketWatch is toasting to a new milestone, as the company has been recognized as “Analytics Innovation Of The Year” by AgTech Breakthrough in its fourth annual AgTech Breakthrough Awards program.

“At Highland, we believe data is the key to unlocking success in agriculture. We are thankful AgTech Breakthrough has singled it out for the ‘Analytics Innovation of the Year’ award. We set out to change global fresh produce businesses by providing insights that help them make better decisions,” said Justin Machell, Chief Executive Officer of Highland Ag. “By leveraging the one-of-a-kind features of this platform, businesses can gain a competitive edge, make informed decisions, and drive growth in a dynamic and ever-evolving market.”

As a press release explained, the mission of the annual AgTech Breakthrough Awards program is to conduct analysis and evaluation of agricultural and food technology categories, including Internet-of-Things (IoT) and Artificial Intelligence (AI)-based agricultural technologies, farm management, indoor farming, food quality, data analytics, and more.

This year’s program saw more than 1,750 nominations from over 15 different countries. The market intelligence organization honored Highland Ag’s data solution, Highland Ag MarketWatch, for its unique produce industry solution.

Highland Ag MarketWatch provides subscribers with aggregated and anonymized insights into market pricing, inventories, rejection rates, and trends while benchmarking company performance against the industry in one application with data directly from a marketer’s ERP, the release explained. Real-time insights delivered every 30 minutes allow subscribers to stay up to date with the latest developments and make decisions based on a near real-time view of the market. In addition, the solution partners with subscribers to ensure optimal platform usage.

“By leveraging advanced technology and analytics, Highland Ag MarketWatch provides access to relevant data in a way the fresh produce industry has never seen before, enabling users to react swiftly to market changes, optimize their operations, improve grower relations, and seize new opportunities. This makes them our choice for the ‘Analytics Innovation of the Year’ award,” said Bryan Vaughn, Managing Director, AgTech Breakthrough. “This breadth of data provided by the solution allows subscribers access to a holistic view of the industry, enabling them to make well-informed decisions. Highland Ag offers a unique value proposition that combines security, comprehensive data, real-time insights, and data analytics expertise.”

Cheers to Highland Ag on this recent accomplishment!

Highland Ag Solutions