WASHINGTON, DC - International Fresh Produce Association (IFPA) has released the 2024 Annual Impact Report. The report shares highlights of the association’s work with and on behalf of the industry over the past year.

CEO Cathy Burns praised the IFPA community and leadership for empowering the association to advance the priorities that matter most to the fresh produce and floral industry.

“As we approached 2024, we talked about advancing the health of consumers, the health of our industries, and the health of the planet,” she said. She added that throughout last year, IFPA took a seat at global tables that work to:

• Enhance consumption to grow a healthier world—including work to ensure full funding for WIC in the United States
• Address ag labor—including a lawsuit against a U.S. H-2A rule that would have imperiled companies’ ability to produce their fruits, vegetables, and floral products
• And advance sensible solutions for packaging—including stopping a ban on PLU stickers and obtaining an innovative packaging lab grant.

The report details 2024 activities around sustainability, packaging, climate-smart ag, labor and talent, and consumption and nutrition.

“Through the collective energy and passion of our members and with partners around the world, we took a seat at global tables to represent our members and our industry—anywhere fresh produce and floral were being discussed,” Burns said.

In addition, IFPA debuted its 2025–2027 strategic plan, which Burns called flexible, intentional, and inclusive. She said the plan will future-proof the industry, personalize the member experience, and exert worldwide influence.

“Belonging to IFPA creates something far bigger than any individual or organization,” Burns said. “We build an enduring force for good, which is essential as we move into the next few years. I appreciate the collective energy and passion our members bring to advance IFPA priorities.”

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