NOGALES, AZ - In an age where conscious consumers demand fresh produce year-round, Kaliroy Fresh has announced significant investments in improved practices and technology to answer that call. As one of Mexico’s largest 365-day tomato importers to the United States, I sat down with Kaliroy to discuss its 52-week production and focus on social responsibility.

“We are continually innovating to stay ahead of the curve, and ahead of industry expectations. Our customers have come to expect this level of service, and rely upon us to be attentive to new best practices while maintaining the highest level of social responsibility,” said Eduardo De La Vega, President and CEO of Kaliroy Fresh. “Our brand is more than just tomatoes. We embrace our role as leaders in the industry and measure our own success not just through the quality of tomatoes we produce, but also by the families we employ, and the steps we are taking to improve every day.”

Kaliroy Fresh produces Round, Roma, and Grape tomato varieties that consumers prefer for their consistency, color, and flavor. Using fully-automated hydroponic greenhouse and mesh houses gives Kaliroy Fresh complete control over the growing conditions of the tomatoes; down to the shade, wind, and temperature.

Other new technology Kaliroy Fresh has implemented to achieve efficient production, and maintain its socially responsible focus, includes:

• Automated irrigation and filtration systems ensure efficient water usage and quality, and retention ponds capture rainwater and runoff usage.
• On-site automated packing facilities to shorten the time it takes the tomatoes to reach store shelves.
• Utilizing bleach-free recyclable corrugated cardboard boxes when packing and shipping loose produce. Bagged produce (poly, net, and mesh), and clamshell plastic packages are all “blue bin” recyclable containers.

"At Kaliroy Fresh, we are extremely proud to produce the highest quality greenhouse tomatoes, 365-days a year. What makes us most proud however, is the way we do it,” De La Vega added. “Our workers are our family, and together we look to provide the highest quality tomatoes, while cultivating innovation and providing resources for our workers."

Kaliroy Fresh intends to further its role in the communities in which it operates, while continuing to innovate operationally to provide consistently high-quality, competitively priced products to customers.

Kaliroy Fresh