Kroger Launches Charitable Initiatives for Earth Month; Keith Dailey Comments
CINCINNATI, OH - April is celebrated as Global Astronomy Month, National Poetry Month, National Frog Month, Stress Awareness Month, and so much more. Another thing April is known for is Earth Day on April 22. While it may only occur on one day in the United States, Kroger is taking the initiative to recognize this important day all month long—dubbed Earth Month—with its Zero Hunger | Zero Waste Foundation, making contributions to World Wildlife Fund (WWF) and the Arbor Day Foundation.
“At Kroger, we support healthy, thriving communities during Earth Month and every day through our Zero Hunger | Zero Waste impact plan,” said Keith Dailey, Group Vice President of Corporate Affairs and Chief Sustainability Officer. “We are proud to join forces with WWF and the Arbor Day Foundation to celebrate Earth Month with our communities and advance our shared mission to protect our planet for generations to come.”
From now through April 30, customers can join the celebration by rounding up their purchases to the nearest dollar amount at checkout to benefit WWF, with Kroger’s foundation matching customer donations up to $50,000. One hundred percent of all donations made during the month of April will go directly to WWF.
As noted in the release, the Zero Hunger | Zero Waste Foundation is also supporting efforts to increase tree canopies in communities impacted by extreme weather, including Shreveport, Louisiana, and Bowling Green, Kentucky with a $50,000 contribution to the Arbor Day Foundation. The donation will support the distribution of hundreds of trees in each community. Expanding the tree canopy in these areas will help combat impacts from natural disasters like hurricanes and flooding.
In the first five years of the impact plan, Kroger and its associates have achieved:
- $1.65 billion in giving to hunger relief, which includes 500 million pounds of surplus food donated, for a total of 2.3 billion meals directed to communities
- $54.6 million in grants from the Zero Hunger | Zero Waste Foundation
- $5.2 million in Innovation Fund grants for social entrepreneurs through the Zero Hunger | Zero Waste Foundation's signature program
To learn more about Kroger’s Zero Hunger | Zero Waste progress, click here.
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