Kroger Subsidiary Home Chef Expands Entrée Salad Meal Kits

CHICAGO, IL - Kroger’s meal kit delivery subsidiary Home Chef is greenifying its product lineup, expanding its selection to include more produce-forward fare. In addition to its newest line of Slow Cooker recipes, the company also unveiled an increased variety of Entrée Salads and Oven-Ready meal kits.
Pat Vihtelic, Founder and CEO, Home Chef"At Home Chef, we want our customers to make meals uniquely their own,” said Pat Vihtelic, Home Chef Founder and CEO. "Home Chef's new slow cooker meals bring you the same delicious flavors and fresh ingredients you've come to expect, but with an entirely new way of cooking. Plus, you may have enough for leftovers the next day.”
According to a press release, the Entrée Salad and Oven-Ready additions are the result of Home Chef's culinary research and development team's dedication to continuously enhancing and finessing recipes that match today's tastes and meet the demands of today's busy lifestyles. The no-cook salad recipes—each made with fresh ingredients and optional proteins—can be prepared and served in as few as five minutes and include the following mixes:
Home Chef's new Entrée Salad options are the result of its culinary research and development team's dedication to continuously enhancing and finessing recipes that match today's tastes and demands
In the same vein, the newly expanded selection of Oven-Ready recipes tap into consumers’ convenience cravings by allowing for a quick assembly and a provided oven-safe pan. The new recipes vary week-to-week—with 19 different recipes in total—but can include fresh produce-infused menu-stoppers (like show-stoppers) including the following:
Home Chef's online menu features recipes that fit the bill for all home chef skill levels and dietary preferences—with the company’s meal kits available in any of Kroger’s 2,000 stores around the country. As more companies overhaul their lineups to include more fresh produce-inspired options, AndNowUKnow will continue to celebrate these fruit and veg wins.