CAMARILLO, CA - Houweling’s continues its quest to find the perfect, flavor-forward tomatoes to add to its produce line with the debut of a new premium cherry tomato: Tomazing.

“This premium snacking tomato delivers huge flavor, a crisp eating experience, high brix, and of course, inclusion in our exclusive Signature Selection label,” Brand Manager Lindsay Martinez, tells me. “Houweling’s Signature Selection standards dictate strict criteria for packing.”

Flavor is at the forefront of this criteria, along with the demand for outstanding texture and appearance, and a consistent premium quality tomato throughout the crop’s lifecycle. As consumer buying behaviors continue to evolve and the desire for more knowledge surrounding the foods that they eat grows, Houweling’s is bringing tomato lovers into the fold by declaring the specific seed variety on-pack so consumers can always enjoy and expect a quality experience.

Grown year-round in California and British Columbia, the Houweling’s Tomazing variety is available in 12 x 10.5 oz. clamshells and 100 cases per pallet.

“All of our tomatoes are naturally vine-ripened and this variety is no exception. Our tomatoes are picked, packed, and processed through our own grading facility or directly in the greenhouse,” Lindsay adds. “This helps to minimize handling of our products to maintain peak quality and freshness. With rapid distribution systems, our products can be picked, packed, and shipped same-day.”

With growth always top-of-mind for Houweling’s, stay tuned to AndNowUKnow for more upcoming news from the greenhouse grower.

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