DEFOREST, WI - At the Allen family household, it’s all about potatoes. Baked potatoes, roasted potatoes, and especially grilled potatoes: that’s the heart and soul of my family’s summertime meals. The Little Potato Company must have read my mind—and the minds of potato-loving consumers everywhere!—since it launched its latest campaign “Add a Little Sizzle to Your Grill.”

The campaign, which is set to run June 20 through August 8 in the United States and Canada, will highlight the company’s Oven|Grill Ready kits, Microwave Ready kits, and bagged potatoes. A press release noted that this campaign is aimed to support retailers by driving retail traffic and sales during popular summer grilling holidays, like the 4th of July and Canada Day.

The Little Potato Company is launching a summer grilling promotion called "Add a Little Sizzle to Your Grill," which is set to run June 20th through August 8th

The “Add a Little Sizzle to Your Grill” promotion will be supported with initiatives including:

• Digital coupons
• In-store signage at participating retailers
• Integrated online campaign with grilling recipes, videos, and tricks and tips, targeted digital and social ads
• Enter-to-win consumer sweepstakes for a chance to win $5,000

The campaign is also designed to educate consumers on the variety of ways in which Creamer potatoes can be enjoyed during summertime cookouts and grilling occasions.

Sounds like a win-win to me!

For the latest in summertime produce news, keep reading us here at AndNowUKnow.

The Little Potato Company