MCALLEN, TX - Texas-based Lone Star Citrus has had another banner Winter Sweetz grapefruit season, due to what the company said was a combination of sales and marketing successes. With a goal of highlighting unique ways to consume the fruit since its 2015 inception, Winter Sweetz has prioritized its strategic marketing to offer inspiring content that educates and showcases all the potential Texas Red grapefruit has to offer.

“We’re fully committed to continuing to grow our marketing efforts because we want people across the country to experience what we know to be true—that Texas Red grapefruit truly is the sweetest and most delicious,” said April Flowers, Director of Marketing. “Our sales and marketing teams work hand-in-hand to ensure that our retail partners are supported by our marketing efforts in order to get shoppers into their stores, and we’re seeing the results of that as we sell out every year with increased demand.”

For its most recent promotion in December of last year, Winter Sweetz hosted 12 Dayz of Sweetz, which unlocked a new prize on Facebook every day for 12 days to encourage active engagement with the brand on social media. In only 12 days, according to a press release, Winter Sweetz earned more than 4,500 new and qualified brand advocates to nurture and engage with throughout the year.

To further push the Texas red grapefruit mission, the brand has partnered with five nationally-recognized food bloggers, who, together, produced 13 approachable and seasonal recipes to share with their fans. Having earned more than two million branded impressions over the course of the winter season, the recipes encouraged the use of Winter Sweetz grapefruit in every eating occasion, while it pushed education for consumers about segmenting the fruit and creating optimal flavor.

As we previously reported, Lone Star Citrus’ third successful season was punctuated with President Jud Flowers being inducted into Texas International Produce Association’s Hall of Fame, as well as an increase in Texas Red grapefruit sales.

To learn more about the continued push for Winter Sweetz, be sure to stop by booth #79 at the Viva Fresh Expo in San Antonio, Texas, April 5-7. At the show, Winter Sweetz will be highlighted in the Innovation Showcase as a finalist for Most Innovative New Fruit Product and Most Innovative Packaging or POS Solution.

Lone Star Citrus Winter Sweetz