SALINAS, CA - Measure to Improve (MTI), the fresh produce industry’s go-to sustainability experts, is proud to announce two new members to its team: Alexandra Colfer as Communications and Business Development Director and Kubir Sandhu as Sustainability Program Technician. These strategic hires will enhance MTI’s capacity to support the fresh produce industry and advance sustainable agricultural practices.

Alexandra Colfer brings a unique blend of agricultural sustainability expertise, strategic communications, and stakeholder engagement experience. Colfer's deep-rooted connection to land and water stewardship stems from her family's dedication to environmental conservation. She holds a B.A. in English Literature and an M.S. in Tropical Plant and Soil Sciences from the University of Hawaii at Manoa.

"We always tell our clients to communicate their successes, and we need to do the same," said Nikki Cossio, CEO and Founder of MTI. "Alexandra's technical and creative communications knowledge will not only help MTI communicate its own success but also improve client communications and experiences."

According to the press release, Colfer looks forward to expanding MTI's reach during this transformative period.

“Agriculture is evolving, and sustainability is essential to business success and human health,” said Colfer. “MTI has the tools and expertise to guide businesses through this important transition, and I look forward to advancing and implementing practical solutions that create lasting value.”

Further strengthening MTI's technical capabilities, Kubir Sandhu joins as a Sustainability Program Technician. With an M.S. in Agronomy from Chico State, Sandhu combines his strong data analysis capabilities with extensive field experience in perennial crops, including walnuts, almonds, and olives.

"Joining MTI is an opportunity to apply my hands-on agricultural experience with cutting-edge sustainability practices,” said Sandhu. “I'm excited to help clients implement practical, science-based methodologies and solutions centered around growers and triple-bottom-line principles.”

"Kubir's research and analytical-driven insights and hands-on in-the-field experience are unique skills that make him a wonderful and valuable addition to our team," noted Cossio.

These strategic appointments reflect MTI’s commitment to collaboration and empowering the industry to proactively navigate evolving market expectations, increasing regulatory requirements, and the growing pressures of climate change.

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