REEDLEY, CA - Shoppers are rejoicing as fresh, delicious, California stonefruit starts lining the shelves. Mountain View Fruit Sales is gearing up for a fruitful stonefruit season, announcing availability in four central categories backed by increased retail support.

“Quality is slated to be great this year with a higher volume than the past few seasons,” shares Krista Beckstead, Director of Marketing, providing some updates into the season’s kickoff. “We are starting to get some warm weather during the days, that coupled with cool nights are optimal growing conditions which will lead to excellent quality fruit.”

With optimal conditions in Central California, the growers started off the season with conventional yellow and white peaches but have expanded to include white nectarines and will start yellow nectarines this week. On the organic side, Mountain View is currently harvesting yellow peaches and nectarines, as well as white peaches. Volumes will start picking up over the next couple of weeks, with plums and plumcots also becoming available.

And as the season gets underway, the provider upped its retail support to ensure strong sales for its partners.

“We have compiled a digital retail toolkit so our customers can go to a designated page on our website and download content such as grower information, fruit imagery, packaging content, and picking/packing action shots, as well as downloadable point-of-sale material and a variety of recipes featuring our fruit,” Krista explains.

More exciting things are on the horizon as Mountain View embarks on its 30^th stonefruit season alongside its retail partners and consumers. This includes some fun giveaways scheduled over the next couple of months, as well as a unique collaboration with Tea With Tae featuring the brand’s peach/nectarine iced tea product and Mountain View’s stonefruit.

Be on the lookout for all of the fresh strategies elevating the already beloved Mountain View brand! For more industry news, you know where to click.