The National Mango Board Brings an Endless Summer
ORLANDO, FL - The National Mango Board’s strategic combination of soccer, salsa and mango snacks are key to its Always Summer 2015 campaign.
According to a press release, “The overall theme in 2015 is Always Summer, in which the NMB will bring the spirit of summer to consumers through programs and events that incorporate soccer, snacks and salsa. The campaign year will have three elements: It’s Always Summer Here (January-April), Celebrate Summer (May-August), and Back to Summer (September-December).”
On the athletic front, the Board will engage as an official partner of the National Women’s Soccer League, incorporating web and social media outreach, athlete appearances and engaging directly with participants at select games to help promote mangos as a primary soccer snack. NMB is also participating as a sponsor of the U.S. Youth Soccer program, with concentrated promotions during U.S. Youth Soccer Month, targeting present and future competitive cravings.
Cooking classes providing chances for new snack and salsa recipes will continue focusing on bringing Summer to professional kitchens nationwide, as well as sending shipments to athletes and celebrities to spread positive mango chats.
Outreach work with chefs, operators, and foodservice media, will also continue, increasing the presence of fresh mangos in foodservice and continuing to educate culinary students and chefs on the benefits and uses of mango through NMB’s Fresh Mango Culinary Curriculum. These strategies will incorporate key influencers in the U.S. market and media to stir public passion for mangos.
