New York Apple Sales Talks Start of Season, Effects of Rain, and More
GLENMONT, NY - Reports of heavy rainfall in upstate and central New York have meant that apple crops are thriving, according to New York Apple Sales. Most growing areas received between 0.5 and 4.5 inches of rain, which is the perfect amount for apples.
“The 2018 crop was in great shape prior to the recent weather patterns; a very clean crop that was developing nicely,” stated Matt Wells, Director of Field Operations. “The rain was a bonus that will help us finish off the crop to perfection.”
The much-needed rain is expected to enhance the quality of this year’s apple crop, the organization noted.
“I have been scouting and managing orchards for over 30 years, and the 2018 crop is one of the best I have seen,” said Dan Ingersoll, NYAS Field Scout. “Usually, we have a few varieties—that for one reason or another—will have some problems. This year, however, everything looks to be strong and clean. The crop is on schedule and growing nicely and the taste and appearance should be exceptional.”
According to a press release, NYAS is one of the largest and most geographically diverse shippers in the eastern United States.
“Having orchards and shipping locations in all of the four major growing and packing regions of the state help us provide consistent offerings for our customers,” said Kaari Stannard, President and Owner. “While one area may be dryer than normal, other regions can make up the difference in size and volume. Luckily, our growers all practice the latest horticultural trends—using irrigation and other growing techniques to assure the best possible crop.”
In addition, the organization is excited about its special varieties, such as SnapDragon®, KORU®, Premier Honeycrisp, EverCrisp, and SweeTango.
“At this stage, they look awesome,” said John Cushing, VP of Sales. “We are ready to go and anxious to kick off the sales year. We have now started shipping from the Hudson Valley, and soon the remainder of the state will start to harvest.”
He added that Ginger Gold and early red summer apples are currently being packed. Next in line will be Gala, McIntosh, and Honeycrisp.
NYAS has been preparing for the season since the beginning of the year, adding new staff, packaging, equipment, and marketing plans.
“We will be going to market this year with a tool box full of programs for retailers to use to help grow sales in the apple category, especially for our NY-grown category,” said Jim Allen, VP of Marketing. “We realize that last season, apple sales across the country were off—due to large volumes of smaller than normal apples from the West Coast—and we want to help correct the trend for the coming season.”
Additionally, NYAS has teamed up with a regional industry brand, Red Jacket Orchards (RJO) based in Geneva, NY, to market the RJO apple label. According to NYAS, RJO is a powerhouse in the fresh, cold-pressed juice category, with a national presence in the marketplace.
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