CASTROVILLE, CA - Celebrating its centennial in a big way, Ocean Mist® Farms announced the launch of a new company logo as part of a comprehensive rebranding initiative.

“We are thrilled to introduce our new logo, which represents a new era for Ocean Mist Farms,” begins Chris Drew, President and Chief Executive Officer. “This refreshed logo is more than just a visual change; it signifies our dedication to representing and evolving the brand to represent our Gold Standard line of vegetable products, our industry leadership, and our exceptional customer service.”

According to a press release, this fresh visual identity marks a significant milestone in the company’s continued evolution and underscores its commitment to innovation.

This version features the legacy blue color from the former longtime logo and replaces the red with a bright green color to better connect with the company’s farming heritage.

“We feel this rebranding effort also conveys that we are a forward-thinking company that is continually pioneering solutions in the fresh produce industry,” he continued.

The rebranding initiative will kick off a soft launch across all Ocean Mist Farms packaging and packaged products over the next three years. Starting this July, the new logo will be rolled out across all company platforms and materials, including the website, social media channels, marketing collateral, and company buildings and equipment.

With this exciting development on hand, we’ll be here to report on the latest news from the grower.