YERINGTON, NV - “Fight like a girl,” that’s the message that Peri & Sons Farms will be promoting between now and December. 2015 will be the sixth year for Peri & Sons Farms’ PINK Breast Cancer Awareness consumer onion packages.

“We intentionally kept the package style open, making it easily customizable to meet retailer’s needs. These bright, eye-catching bags can be packed with medium-sized white, yellow, red or sweet onions in 2lb, 3lb, 4lb or 5lb weights. We really want to get the packs into consumer’s hands, because we think the messaging is important, so pricing is moderate to keep retail prices attractive,” Jessica Peri, Retail Sales Manager, tells me.

These pink packs, filled with sweet or other onion varieties, are available at grocery stores across the nation and will include promotional packaging featuring consumer-engagement aspects such as a QR code that leads to a landing page.

“This landing page will feature free ‘longevity’ recipes expertly developed by cancer specialist and wellness cookbook author Rebecca Katz,” Director of Marketing and Consumer Relations, Teri Gibson, tells me. “Also on the package, consumers are invited to vote online for the charity that will receive Peri & Sons’ annual donation.”

Peri & Sons first introduced its pink promotion bags in 2010 in response to customers and retailers who were looking for a pink promotion to tie into the national campaign. The Boy & Girls Club of Mason Valley has been the charity nearest-and-dearest to the Peri family’s heart, but they also felt it was important to support the breast-cancer awareness movement within the entire produce industry. 

“In our own little way, we wanted to heighten awareness for the wonderful research being done to find a cure for breast cancer, but we also wanted our message to be one of prevention through healthy eating habits. That theme, cooking and eating healthy food, is consistent throughout our marketing communications, whether to our customers or to our consumers,” Teri added.

Peri & Sons plans to continue promoting the message that eating well is the best form of healthcare, “If you can’t find time to eat healthy, there’s a very good chance you will eventually have to find time to treat illness.” 

Donation recipients to date include National Breast Cancer Foundation, Breast Cancer Research Foundation, and Susan G. Komen /Northern Nevada.

To thank consumers for taking the time to vote for a charity and engage with the promotion, Peri & Sons offers a free “PINK” magnet.

Stay tuned to AndNowUKnow as we continue to rally for this cause across the industry.

Peri & Sons