Produce for Kids Partners with Cory Warren of Lean Green Dad
ORLANDO, FL - Shifting its focus to be more inclusive, Produce for Kids (PFK) announced a partnership with Cory Warren of the Lean Green Dad website and podcast. Market research from Saatchi & Saatchi NY found that most millennial fathers think today’s ads don’t ring true to the engaged roles they play in maintaining the home and raising their children, but PFK’s new partnership with Lean Green Dad aims to provide a stream of content that is attractive to this audience. It will include a Facebook LIVE show titled Cooking with Lean Green Dad, which will air on PFK’s Facebook page.
“In our digital community of more than 300,000 parents and families, we have seen first-hand a shift in family dynamic,” Vice President Trish James said in a company press release. “Each family is unique, and the majority of our society is not necessarily made up of the nuclear family of the past. We regularly have dads, grandparents, and guardians tapping into our outlets for information, and we want them to feel welcome in that space.”
The show will air bi-weekly, starting this month, and will feature quick and easy plant-based recipes to help busy families cook at home more often. The show will welcome like-minded brand partnerships to inspire original recipe creations with full recipes available free on its website.
Cory Warren is a husband, father, and founder of the Lean Green Dad blog. He creates plant-based meal plans, ensuring that feeding your kids all their veggies is a cinch.
“At a very basic level, I think we can all agree that eating more fresh fruits and veggies is a good thing,” stated Warren. “Every parent wants what’s best for their family, but sometimes eating raw kale doesn’t work for kids and families. This show will help parents make healthy eating easy and fun, while helping serve the PFK mission of supporting parents and families nationwide.”
According to recent Pinterest analysis, the company reported that fathers make 1 out of 3 meals in their households, and they’re mindful of health. In 2018, Produce for Kids shifted much of its digital strategy that was previously focused on moms to incorporate dads, as well as grandparents.
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