Pure Flavor® Details Thanksgiving Campaign Message to Inspire Consumers; Matt Mastronardi and Devon Kennedy Share
LEAMINGTON, ONTARIO, CANADA - Thanksgiving foods might not immediately conjure up images of fresh produce. But suppliers like Pure Flavor® are seeking to change that by offering healthy solutions and creative inspiration.
“Thanksgiving is an important family holiday that our retail partners embrace. They are focused on stocking their shelves with trusted products that customers can rely on. Pure Flavor greenhouse grown fruits and vegetables provide the assortment, quality, and flavor, regardless of the season,” commented Matt Mastronardi, Executive Vice-President.
During a time of year typically associated with over-indulgence, Pure Flavor focused on its ‘Eat Well Together to Be Well Together’ theme, which emphasizes a balanced diet and lifestyle.
The consumer-focused campaign is supported by a dedicated landing page with festive topics to introduce fresh and healthy solutions.
According to a press release, these include:
- Festive fall recipes from breakfast to tailgating
- Instagram giveaway
- Blogs—Posts about simple and fresh holiday entertaining and adding a fresh element to holiday leftovers
- The best tailgating recipes featuring greenhouse grown fruits and vegetables
- Fun family activities for Thanksgiving Day
- A guide to Thanksgiving football and so much more
“Food trends are at an all-time high, and consumers are constantly in search of new recipe ideas. Our goal is to drive fresh produce consumption with relevant and engaging digital content with a lifestyle focus on physical and mental health and coming together with loved ones to fuel healthy lives. We feel ‘Eat Well Together to Be Well Together’ is the magic that sums this up," added Devon Kennedy, Brand Manager.
The Thanksgiving campaign is supported by the brand’s award-winning Live Deliciously® e-magazine with the launch of the Fall Edition. Within, there are 32 pages focused on topics such as seasonal recipes, The Power of H2O, The Unbeatable Snacking Cucumber, bloggers, and an up-close interview about Sangria® Medley Tomatoes with Pure Flavor’s Matt Mastronardi. To learn more about the popular e-magazine, flip through here.
Pure Flavor’s Thanksgiving campaign continues through November 30.
Thanksgiving is just around the corner, so be sure to check out these essential tips and tricks to drive the success of the produce aisle.
